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GIOIA has announced her debut EP

19.10.26 - Titled “AIM THE CAMERA AT THE SUN”, it will be out on Friday 13 November. An entirely instrumental project, born from three months of exploring and reworking soundtrack samples

SLAM - International Soundtrack Festival unveils its lineup

SLAM Festival, conceived by CAM Sugar and Triennale Milano, returns to Triennale from 11 to 13 December for its second edition. Three days, over 35 international guests and more than 30 events, including screenings, live performances, listening sessions, DJ sets, talks and masterclasses.
Tickets are now available at triennale.org

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“SENSIBLE” is the new album by Soap

16.10.26 - Out digitally on Friday 6 November. The signed CD is available to order now, exclusively from our store.

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LA NIÑA si è esibita negli Stati Uniti

10.10.26 - After performing in Los Angeles on October 7, LA NIÑA took to the stage in Miami. Her first two U.S. showcases were part of Hit Week Festival, which celebrates Italian music around the world.

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"Lengua Madre" è il primo album in spagnolo di Zara Colombo

5.10.26 - Out Friday, October 30. The album is also coming to vinyl, with “Madre Lingua”, their first album in Italian, on side A and the Spanish-language version, “Lengua Madre”, on side B.
You can pre-order a signed copy from our store now.

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“TUTTO BENE GRAZIE” is sangiovanni’s new album

30.09.26 – Out Friday, 13 November.
Pre-order now in all formats. Exclusively from our store: limited-edition transparent yellow vinyl with a signed poster and CD with a signed poster.

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“DISINCANTO” has been certified Platinum

28.09.26 - Madame’s album DISINCANTO has been certified Platinum by FIMI!

A team made up largely of Sugar Music Publishing songwriters contributed to the record: Bias, who composed every track in what is truly a joint creative effort with Madame; Narducci, who co-wrote 6 of the 14 tracks; and Oddsphere, who composed “INVIDIOSA” alongside Bias.

Sugar’s music soundtracked Milan Fashion Week

Two tracks from the Sugar catalogue took center stage during Fashion Week: Adriano Celentano’s “Prisencolinensinainciusol” provided the soundtrack for the Fendi SS 2027 show and was also selected for Vogue World: Milano, the spectacular event held in the heart of the city, which concluded with Umberto Tozzi’s “Gloria.”

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Our collaboration with Ad Astra Dischi begins

18.09.26 - We are delighted to announce the start of our collaboration with Ad Astra Dischi, a label built by young professionals that has impressed and inspired us from the very beginning.

Sugar and Ad Astra share an artisanal approach to their work.

Together, we aim to discover artists with a message and a vision, qualities that both labels prioritise over numbers or fitting into a specific musical genre.

Welcome aboard!

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“Music Business and Branding,” the Continuing Education Course developed with IED Milano and Musa

30.07.26 – We’re excited to announce “Music Business and Branding”, the Continuing Education Course developed in collaboration with IED Milano and Musa.

The course will run from November 2026 to March 2027, and enrolment is now open.

Sugar is also offering a scholarship covering the full tuition fee. The selection process will also take candidates’ motivation and skills into account.

Applications for the scholarship are open from 15 September to 4 October.

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