GIOIA is a singer, songwriter, and producer born in 1999 in Bassano del Grappa. 
Her music blends R&B and soul influences with pop and electronic sounds, paired with English lyrics and modern production styles. 

GIOIA also pays meticulous attention to the visual aesthetic of her work and her personal storytelling. Recently, with her track shut up, she gained traction on Instagram and TikTok, going viral by documenting the song’s creation process step by step. 
In a short time, she obtained the support of Vanity Fair and Vevo, the latter of which selected her as part of its Artist to Watch campaign. She was also chosen to be part of Patrizia Pepe’s Spring/Summer 2023 campaign. 

In addition to building a loyal community, GIOIA has attracted international interest: in Japan and South Korea, she gained recognition thanks to her song Hot Thing, which was featured in playlists across 18 other countries. 
In one of her most recent tracks, Cologne—which quickly went viral on social media—GIOIA samples a piece by Minako Yoshida.