Born in 2000, Ayden Lau is our multi-platinum producer who blends urban and reggaeton, climbing the charts in Italy. In just a few years of his career, he has already surpassed 100 million total streams, earning his first hits with the songs “MUJER” (double platinum with over 69 million streams) and “EGO”, produced for the young Roman rapper and longtime collaborator Icy Subzero. Thanks to a strong background in the club/EDM scene, which laid the foundation for his most successful productions and his work as a DJ, he regularly works with NDG, Icy Subzero, GIOIA, and many other Italian artists, and has collaborated with Italian and international hit makers like Omar Montes and Tony Effe. Among his latest works are “Sincer” by Yung Snapp, Lele Blade, and Icy Subzero, and “GHETTO LOVE” by Icy Subzero and CLARA.