BARILLA

Andrea Bocelli’s track is at the heart of Barilla’s advertisement. The famous Italian actor Roberto Farnesi stars in Barilla America’s new ad, produced by FilmMaster (with Karim Bartoletti as executive producer). In Barilla’s advertising campaign for tortellini pasta, Farnesi swaps his police uniform (which he wore as Brigadier Testa in the Italian television show “Carabinieri”) with a chef’s uniform. Among the stalls in a town market, this charming chef runs into a young American tourist. After exchanging intense looks, the two go their own way, but meet again by chance in a restaurant owned by the chef, who prepares Barilla tortellini for his unexpected guest. He then serves them to her himself, with the romantic notes of Andrea Bocelli’s “Mille lune, mille onde” playing in the background.