SUGAR 90
1932 – 2022
Sugar is celebrating the first 90 years of its history with four projects that celebrate its founding values: quality, craftsmanship, Italianness, method and passion, which have always guided the research and development of Italian talent around the world.
Posters with Ciao! Discoteca Italiana
We invited the friends of Ciao! Discoteca Italiana to explore our repertoire to select 9 songs that have shaped Italian music culture. This resulted in 9 original posters, each printed in 90 limited-edition, hand-numbered copies
Scroll down to discover them all!
“Che notte” (1959)
F. Buscaglione, L. Chiosso

“Una zebra a pois” (1960)
L. Luttazzi, M. Ciorciolini, D. Verde

“Non ho l’età” (1964)
Nisa, M. Panzeri, G. Colonnello

“Nessuno mi può giudicare” (1966)
L. Beretta, M. Del Prete, D. Pace, M. Panzeri

“Che vuole questa musica stasera” (1967)
G. Amendola, R. Murolo

“… E la luna bussò” (1979)
D. Pace, O. Avogrado, B. M. Lavezzi

“Stella stai” (1980)
G. Bigazzi, U. Tozzi

“Aguaplano” (1987)
P. Conte

“Cosa resterà degli anni Ottanta” (1989)
G. Dati, G. Bigazzi, R. Riefoli

Sugar Undercover
We entrusted 10 young talents with the mission to rediscover in a contemporary key the most beloved from the Sugar Music Publishing catalog, to give them new life and highlight their ever-present strength.
From “Nessuno” by Mina to “Che vuole questa musica stasera” by Peppino Gagliardi, from “Cento Giorni” by our beloved Caterina Caselli to “Gloria” by Umberto Tozzi and “Azzurro” by Adriano Celentano.
Scroll down to discover them all!
“FROM US. FROM YOU.”
9 commercials that unite all the generations that have grown up with Sugar’s music over the past 90 years: people of all ages, backgrounds and origins hum some of the greatest hits from our repertoire in everyday contexts.
People return to be protagonists of the music that we produced, and that they gave back to the world, making it great.
Golden records
We made a handcrafted golden record and gave it to each artist who reached their first major musical milestone with us.
A celebration of the great beginnings of Caterina Caselli, Umberto Tozzi, Raf, Paolo Vallesi, Avion Travel, Gerardina Trovato, Andrea Bocelli, Elisa, Filippa Giordano, Negramaro, Malika Ayane, Raphael Gualazzi, Madame and Sangiovanni.
Caterina Caselli
“CASCO D’ORO” (1964)

Umberto Tozzi
“È NELL’ARIA… TI AMO” (1977)

Raf
“SVEGLIARSI UN ANNO FA” (1988)

Paolo Vallesi
“PAOLO VALLESI” (1991)

Avion Travel
“OPPLÀ” (1993)

Gerardina Trovato
“GERARDINA TROVATO” (1993)

Andrea Bocelli
“IL MARE CALMO DELLA SERA” (1994)

Elisa
“PIPES & FLOWERS” (1997)

Filippa Giordano
“FILIPPA GIORDANO” (2000)

negramaro
“MENTRE TUTTO SCORRE” (2005)

Malika Ayane
“MALIKA AYANE” (2008)

Raphael Gualazzi
“REALITY AND FANTASY” (2011)

Madame
“MADAME” (2021)

sangiovanni
“CADERE VOLARE” (2022)
