SAMSUNG
Prisencolinensinainciusol
SAMSUNG
“PRISENCOLINENSINAINCIUSOL” – ADRIANO CELENTANO
WEB CAMPAIGN – FEATURED SONG
Prisencolinensinainciusol, Adriano Celentano’s famous rap, has been chosen by Samsung for the advertising campaign of the new Power Bot technological vacuum cleaner. The campaign started first in the United States and later in the European countries in the distribution network.