ALFA ROMEO

“Sei Tu La Mia Città”, a song written by Giuliano Sangiorgi, stems from the long-term international experience that led the band to travel and record in different cities such as New York, Nashville, London, Madrid and in their homeland, the region of Puglia (southern Italy).

Born from Alfa Romeo’s new communication strategy, the new advertising campaign will be adjusted to television channels, radio, web and print media. The new ad, produced by the Armando Testa agency and directed by Damien Krisl, highlights the feelings that Alfa Romeo has always aroused in people as they drive or observe these cars going by: passion, instinct and adrenalin.