“NEL BLU DIPINTO DI BLU” – MALIKA AYANE
WORLDWIDE CAMPAIGN – PRODUCED ON DEMAND
The Alitalia television ad has been broadcast many times since May 2016. The sound track is the famous “Nel blu dipinto di blu” (also known simply as “Volare”) , which for the occasion was performed by the singer-songwriter Malika Ayane.
It is the cover music of the timeless hit by Domenico Modugno, who wrote it with Franco Migliacci. The song was first presented by Modugno himself in a duet with Johnny Dorelli at the Sanremo Music Festival in 1958 and was an instant success. It went on to become one of the most famous and best-selling Italian songs worldwide (over 22 million copies sold in all) – simply stated, a global success. In the US it was the most popular for 5 weeks. In 1958, the track won two Grammy awards as Song of the Year and Record of the Year.