ALITALIA

The Alitalia television ad has been broadcast many times since May 2016. The sound track is the famous “Nel blu dipinto di blu” (also known simply as “Volare”) , which for the occasion was performed by the singer-songwriter Malika Ayane.

It is the cover music of the timeless hit by Domenico Modugno, who wrote it with Franco Migliacci. The song was first presented by Modugno himself in a duet with Johnny Dorelli at the Sanremo Music Festival in 1958 and was an instant success. It went on to become one of the most famous and best-selling Italian songs worldwide (over 22 million copies sold in all) – simply stated, a global success. In the US it was the most popular for 5 weeks. In 1958, the track won two Grammy awards as Song of the Year and Record of the Year.