FIAT 500 ANNIVERSARIO
FIAT 500 ANNIVERSARIO – “SEE YOU IN THE FUTURE”
“COME PRIMA” – MARIO LANZA
WORLDWIDE CAMPAIGN
Back in 1957, in an atmosphere of feverish excitement, two timeless icons were born in Italy: a car, the Fiat 500, and a song, “Come prima, più di prima”.
Today, they are both celebrating their anniversary in an ad, called “See you in the future”, which debuted on television on 4th July before an audience of about 11 million viewers.